Viral Marketing For The Division Sickens Thousands

New York – Ubisoft is apologizing after an illness it created as part of a “viral” marketing campaign has expanded beyond the intended contagion zone. Thousands in the New York metropolitan area have contracted it.

The virus, which was nicknamed “Rabbid Fever” by Ubisoft scientists, was released in limited quantities around Manhattan. They intended for an isolated outbreak to occur in the run-up to the launch of The Division, a game in which players deal with the apocalyptic aftermath of a different virus. However, Rabbid Fever has evolved and infected residents of Brooklyn and Staten Island.

Those sickened by the genetically-engineered illness experience symptoms such as fever, diarrhea, and an uncontrollable urge to purchase downloadable content.

We contacted Ubisoft about the marketing stunt-gone-amok, and they provided the following response:

“Ubisoft apologizes for any inconveniences that result from this virus. We encourage customers to make the most of the situation by using it as an excuse to call off work and play The Division when it releases March 8th. Symptoms can be minimized by distracting yourself with The Division’s gorgeous graphics, meticulously constructed open world, and innovative multiplayer gameplay. Those who wish to be cured can find antidotes at their local hospital or in the special collectors edition of The Division, priced at $129.99.”

Experts are unsure how critical the situation could get, but they doubt it will be as bad as when Activation reanimated the dead to advertise their new Zombie Mode in Call of Duty: World at War.

 

Written by C.W. Briar

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